Four blades, small-size housing, a pole, the hot summer, presumably many old citizens will have a breeze ceiling fan in the home, but probably many people do not know that at that time, the national sensation of the inventor of the invention is a nanjing person.
“Little dragonfly” flies into big Shanghai
Traditional large electric fans can only be hung on the ceiling of the room. At night, they can not control the time at any time, and it is easy for people sleeping below to catch cold. Can we make a breeze electric fan hanging in the tent? After many experiments, around 1986, an engineer from Nanjing Jiangnan Optical Instrument Factory invented the first breeze ceiling fan in China.
As soon as the fan came out, it made a sensation in the whole country. Later, a special factory was set up near Fugui Mountain, named Amy. After the launch, it became popular all over the country. It was very popular in big cities such as Beijing and Shanghai. At that time, many newspapers praised the fan as "Little Dragonfly Flying into Big Shanghai".
The booming sales of breeze ceiling fans also immediately aroused the "interest" of small factories all over the country. It was not long before a large number of micro-fan appeared on the market all over the country.
Most of the counterfeiters are workshop enterprises in Zhejiang and other places. The lower labor costs,lower weight makes the price low, so 5 yeas later,the factory in Fugui Mountain closed down.
Since 1990, a large number of small factories in Taizhou, Zhejiang Province, have produced breeze ceiling fans. Because of the large number of manufacturers, the division of labor and cooperation among factories, the cost has been controlled, and the price of the breeze ceiling fan is much cheaper, gradually occupying the national market. Other area ceiling fan factories have been closed due to lack of competitiveness. All breeze ceiling fans are transferred to Taizhou for OEM production.
Because there are many manufacturers and fierce price competition, the Breeze ceiling fan factory continues to cut corners in order to reduce costs, resulting in the deterioration of the quality of the Breeze ceiling fans. Many fans are broken in less than a week and the air flow rate is getting less and less. The speed of the 900mm breeze ceiling fan is not as strong as the original 700mm speed.
Re-branding
In 1999, Taizhou Zhonglian Electric Co., Ltd. was established to produce the”ZOLEE” brand breeze ceiling fan. Once the company was established, it took the road of creating a brand and only produced high-end breeze ceiling fans. Although the price was high, it was slowly accepted by more and more users., By 2003, it became the No.1 brand of Chinese breeze ceiling fans. In 2004, Zhonglian electrical produced CCC certified breeze ceiling fans, which were approved by various shopping malls and supermarkets. Zhonglian brand breeze ceiling fans entered into Walmart, Carrefour, RT-Mart and other large commercial super stores, ushering in a new era of breeze ceiling fans as a member of high-end household appliances, and the breeze ceiling fans were also accepted by more and more users.
Under the leadership of Zhonglian Electrical,a number of factories began to produce high-grade breeze fans, including carmel, red butterfly, silk rain, etc., and the breeze fans presented a new market.
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